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Snugpak Outdoor Gear
SNUGPAK - THE
COMPANY
In 1976 a deep-sea diver and a secretary noticed the US trend
for body warmers. They thought the fashion would catch on in the UK and
they wanted to be ahead of the trend when it did. Bryony Harris director
and co founder of Snugpak, taught husband Brett Harris, Company Chairman
to sew. Together they produced some experimental body warmers and jackets.
The couple both had full-time jobs so every spare minute
of their leisure time was spent making as many jackets as possible. With
the help of outworkers a cottage industry was born. In those early days
production stood at 15 jackets per week. In 1977 the couple decided to
invest what money they had into G & H Products Ltd (which later became
Craghoppers) to gain more outdoor business experience. Two years later
they made the decision to branch out on their own with Snugpak. Although
still making jackets they realized that if the new company were going
to be successful they would need to manufacture products with year round
appeal rather than the seasonal body warmer. Sleeping bags were the logical
choice.
By 1984 the company had grown and the number of machinists
had increased to seven, by 1986 sales had grown so strong the company
had to move to larger premises. The company moved down the road to a Grade
II listed old woollen mill in Silsden where they remain.
Brett knew that the way forward for the company was through
innovation. Man made sleeping bags were traditionally bulky. He wanted
to produce a cheaper, man made equivalent to the expensive down filled
sleeping bag.
In 1987 Snugpak launched their Softie 6 and 12 bags into
the outdoor trade. The two bags were the smallest synthetic bags on the
market and sales rocketed. Today the Softie range consists of many different
models all based on this initial idea but they have been constantly upgraded
as new insulation and fabric technologies have emerged.
When first launched in 1989 the Softie 3 Merlin sleeping
bag caused a sensation. A combination of insulation and a highly breathable
space age reflective barrier giving 0 degrees celcius performance in just
750g and packing to the size of a cantaloupe melon was a revelation. It
has since been used on every permanently inhabited continent.
The Original Sleeka jacket now being used worldwide by tens
of thousands of forces personnel is also from this era and is still the
most popular and arguably the most versatile jacket in the Snugpak range
offering an ideal balance between warmth, weight and pack size.
Snugpak is the internationally recognized brand name of Brett
Harris Ltd, winners of the 2002 Queen's Award for Enterprise in International
Trade. Please visit their website for product materials, ratings and information
at www.snugpak.com.
We at 888 Knives R Us are very excited about this new
and innovative line of products by Snugpak and will be adding to this
line as availability increases. If you do not see a particular model listed
on our website, please do not hesitate to call us or contact
us and we will do our best to find it for you! Thanks for shopping
with us. |
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